Everything about Johnnie Walker Blue Label Ultra
Everything about Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging achievable whilst retaining the luxurious aura with the franchise and its Specific blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
This new, lightweight bottle can be a matter of exquisite beauty; but much more importantly, it demonstrates what is feasible In relation to lightweighting glass. We're going to go on implementing these learnings throughout our array, having much more progressive strides as we look to the way forward for Scotch.”
As outlined by our investigation, Additionally it is believed to generally be the globe’s lightest 70cl Scotch Whisky glass bottle at any time launched to market.
Deciding on the proper starter whisky is an important action for any budding malts enthusiast. Allow us to assistance you start your journey.
Our DRINKiQ programme aims to boost the 'collective drink IQ' by escalating community awareness of the effects of alcohol and supporting liable ingesting.
This new, light-weight bottle is often a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll keep on implementing these learnings throughout our vary, having much more progressive strides as we look to the future of Scotch.”
Along with exterior glass makers, the brand name rethought all aspects of how the bottle is built, designed and transported: from hand-blowing the glass, to utilizing a teardrop condition which, for The very first time ever, intended reforming the long-lasting Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most effective on the model’s know-how and exploration, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm of luxury.
Produced via a take a look at-and-understand model with exterior glass makers, this mild-excess weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the way forward for lightweight, and helps explore new opportunities for lighter, reduce carbon packaging alternatives.
“We didn’t know what we have been likely in order to achieve once we got down to drive the boundaries of luxury, and The end result is something that many explained wouldn't be achievable.
Diageo has mentioned the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was released by a British isles retailer and weighed all around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo Along with this, Diageo has announced that a royalty-free of charge license to the patent might be available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley reported: “In lieu of maintain this new information near our upper body, we’re fired up to offer a royalty-absolutely free licence johnnie walker blue label ultra to our granted United kingdom patent to the planet.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Experienced whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.
We're a world leader in beverage Liquor with An impressive collection of makes throughout spirits and beer.
That undertaking fell to Diageo’s global layout director Jeremy Lindley. Toughness and safety had been Lindley’s priorities, but purpose required to follow kind. Immediately after Mastering which the Normally strongest shape for glass would be the teardrop—The form it The natural way assumes when liquid—Lindley and his team created a teardrop with square sides, in the nod to your typical Johnnie Walker silhouette.
For the reason that time of its founder, John Walker, those that Mix its whiskies have pursued flavour and high quality higher than all else.